04Pillar
The wedding job
The job itself, from the first consultation through the proposal, the build, the day of the wedding, and the strike.
01Consultation questions that settle scope and budgetThe questions that have to be answered before a recipe can be written, and how to ask about money without flinching.4 sections02The proposal and what goes in itWhat a floral proposal has to communicate, how itemized to make it, and how it becomes the agreement everyone is working from.4 sections03Building the day of timeline backwardWorking back from a fixed ceremony time to the hour you have to start, and the parts of the day that reliably eat the buffer.4 sections04Installation mechanics: what actually holds it upThe structure under the flowers, where installations fail, and why an overhead piece is a different category of decision.5 sections